Cowry, a behavioural science consulting company, visually rebranded in 2025. One of their most core assets is the 42 C-Factor icons, where each one is used to communicate a key behavioural science principle. 

I redesigned and set up an accessible component system consisting of three variations for each C-Factor, where the visual motif could sit centrally or magnified within the circular frame and without a frame in a full bleed or isolated setting.